Carat // Director, Strategy

December 2023 - Present

I’m currently leading comms strategy for iconic pantry staples under the Kraft Heinz portfolio, including Philadelphia Cream Cheese, Velveeta, Oscar Mayer and more. I collaborate with media planning, content, creative and client partners to ensure our brands are showing up in relevant and effective ways driven by consumer and cultural insights. I’ve also started a trend report, Sound Bites, that our small but mighty team publishes every other week.

Essence Global // Associate Director, Strategy

March 2022 - April 2023

I spent quite a few years developing comms + creative strategies across Target, YouTube, Google Apps, Airbnb and new biz, which included leading in-depth audience research, ideation workshops and campaign recommendations. I also co-produced The Takeaway, an agency-wide trends and culture report used to drive innovative thinking for Essence’s client roster and was a contributor to a bi-weekly newsletter, The New Normal. And before all of this, I helped plan full-funnel media campaigns for Google Nest.

Formerly: Senior Strategist (March 2021 - Feb 2022), Strategist (March 2019 - Feb 2021), Associate Planner (June 2017 - Feb 2019)

Carat // Assistant, Digital

July 2016 - June 2017

Dove into the world of digital media planning for Disney Parks & Resorts.

20nine // Brand Strategy Intern

May 2015 - August 2015

Learned about creating brands from the ground up. I worked with a design intern to develop brand identity + positioning for two new beverage brands.

Penn State University

B.A. Advertising, May 2016

Category audits / Qual + Quant research / Brand positioning / Channel planning / Trend analysis YouGov / GWI / MRI / Insights Finder / Helixa / WARC / Canvas8 / Mintel