I help brands find their place in the world. For the last 8 years, I’ve shaped comms approaches, creative ideas and content programs for loved brands like Google, Target, Kraft, Disney and more. My process is always data-led, culture-informed, with a dash of intuition. As a strategist, I really enjoy poking holes in preconceived notions, and I am deeply motivated by the complexities of human behavior.

I’m currently based in sometimes-sunny-sometimes-foggy San Francisco. My best ideas come to me while taking a walk in Golden Gate Park, and my Perfect 10 album is Silent Alarm by Bloc Party.